Company: Creative Spark Marketing Agency

Industry: Digital Marketing & Advertising

Team Size: 15 people

Annual Revenue: $2.8M

Client Base: 45 active clients (B2B & B2C)

Audit Date: January 2025

Current State Assessment

Business Overview

• Leadership: Owner/CEO + Creative Director + Account Director
• Account Management: 4 account managers handling 10-12 clients each
• Creative Team: 3 graphic designers, 2 copywriters, 1 video editor
• Digital Team: 2 paid media specialists, 1 SEO specialist, 1 social media manager
• Operations: Office manager handling admin, invoicing, and project coordination

Current Workflow & Pain Points

• Client Onboarding: 2-3 weeks to launch new campaigns (industry standard: 1 week)
• Content Creation: 8-12 hours per blog post including research, writing, editing
• Campaign Reporting: Account managers spend 6 hours monthly per client on manual reports
• Proposal Creation: 4-6 hours per proposal, 40% win rate